Keyword selection is the first step in creating findable content on the Web (well, one of the first steps, at any rate). Many people are unaware of its importance, but choosing the right keywords can have an enormous impact on your visitor numbers. Whether you’re targeting search engines or social media, the specific phrases you […]

Although continually improving, WordPress is not particularly search-engine-friendly in its default configuration – there are a couple of SEO tweaks you really need to apply before you start using it. First of all, you should decide what your permalink structure will be. Permalinks are ‘permanent links’ to pages and posts that you write, and they […]

Before getting into SEO, you might ask: why do I need to optimise my site anyway? If I write content, won’t the search engines spider it automatically? Well, perhaps – but there’s a huge difference between being indexed and being found. For example, when someone enters a phrase in a search engine, it’s unlikely that […]

If you want to promote yourself as an artist nowadays, you need to have a presence on the Web. Simply having a MySpace page or even a dedicated website isn’t enough – you need to know how to effectively promote yourself online, how to drive traffic to your site, how to be found. Linkdisco will […]